11 February 2009

Level I

Yesterday, we talked for a time about how advertising — the million-dollar Doritos Super Bowl ad — worked as a persuasive tool. Now, let’s investigate how advertisers look at us, beyond the Merchants of Cool. Turn to page 393 of our textbook. What does VALS research tell us about ourselves.

Level II

Period One, continues with shooting and editing.

Period Three, watches the editing section of Lynda.com to prepare for shooting.

Next, the two periods will switch roles and equipment, with Period One writing their “treatment” and Period Three, shooting their reproduction of the “car entry sequence.”

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